Design & Technical Development Workshop: Reviving Sozni Craft

The Office of the Development Commissioner (Handicrafts), Ministry of Textiles, Government of India, sponsored a Design & Technical Development Workshop under the National Handicraft Development Programme (NHDP) scheme. This workshop focused on Sozni Craft and took place from 16th Aug to 15th Oct 2023 in Paripora / Makhama, Jammu & Kashmir. It was organized by Mehjoor Handicrafts Producer Company  Limited, based in Paripora Budgam Srinagar.

The goal of this workshop was to help artisans improve their skills, learn modern designs, and bring Sozni craft into today’s market. Sozni craft, known for its fine embroidery, is a key part of Kashmir’s cultural heritage. However, it faces challenges like lack of innovation and limited access to bigger markets. The workshop aimed to tackle these issues.

What is Sozni Craft?

Sozni is a traditional type of embroidery from Kashmir. Artisans use fine needles to create delicate patterns on shawls and other fabrics. These designs often feature flowers and paisley patterns. It takes a lot of skill and patience to make Sozni embroidery because it is detailed and time-consuming.

This craft has been passed down through generations. Many artisans learn the art from their family members. But despite its beauty, Sozni craft is facing decline. The market for traditional crafts is shrinking, and artisans need new designs and techniques to survive.

The NHDP Scheme

The National Handicraft Development Programme (NHDP) supports the growth of handicrafts in India. It helps artisans improve their skills, use modern tools, and reach new markets. The NHDP’s goal is to help artisans earn a better living through their craft.

Workshops like the one in Paripora / Makhama give artisans the chance to learn new techniques. They can see how modern design ideas can fit with their traditional craft. This way, Sozni artisans can create products that appeal to today’s customers while keeping the essence of their art.

Goals of the Workshop

The workshop in Paripora / Makhama had several key goals:

1. Skill Improvement: Artisans learned new design techniques. They explored fresh color combinations and patterns to give a modern touch to their work.

2. Use of Technology: The workshop introduced artisans to digital tools. These tools can help speed up the design process and allow for more creativity.

3. Market Awareness: The workshop also taught artisans how to market their products. This included training on branding, packaging, and understanding customer needs.

4. Sustainability: Another key focus was sustainability. Artisans learned how to use eco-friendly materials and reduce waste.

5. Cultural Preservation: Despite these new changes, the workshop stressed the importance of keeping the traditional elements of Sozni craft alive.

Positive Impact on Artisans

The workshop had a strong impact on the participating artisans. Many expressed their gratitude for the new skills they learned. They felt confident about merging their traditional work with new design ideas. This not only improved their craft but also increased their appeal to younger buyers.

One artisan shared, “This workshop showed me how to mix modern designs with our traditional patterns. Now, I feel more confident about creating something that both young and old people will love.”

The focus on marketing also helped many artisans connect directly with buyers. This way, they can sell their products without the need for middlemen, earning better profits and gaining control over their craft.

Paripora / Makhama: A Craft Village

The workshop took place in the village of Paripora / Makhama, located in Baramulla. This village is known for its skilled artisans, many of whom have been practicing Sozni embroidery for generations. The serene environment of Paripora / Makhama was the perfect setting for the artisans to focus on their work and develop new skills.

Role of Mehjoor Handicrafts Producer Company Limited

The Hyacinth Crewel Embroidery Industrial Cooperative Limited played a key role in organizing this workshop. This cooperative has been supporting local artisans by giving them access to training and market opportunities. Their collaboration with the Office of the Development Commissioner (Handicrafts) under the NHDP scheme shows their commitment to preserving Kashmir’s traditional crafts.

The Future of Sozni Craft

The Design & Technical Development Workshop in Mamoosa was an important step toward reviving Sozni craft. However, more work is needed to ensure the long-term success of this art form. Continuous support in terms of skill development and market access is essential.

With the right blend of traditional skills and modern techniques, Sozni craft can thrive in both the domestic and global markets. The NHDP scheme continues to provide artisans with the resources they need to adapt and grow.

Conclusion

The Design & Technical Development Workshop under the NHDP scheme was a key initiative to support Sozni artisans. By combining traditional techniques with modern designs, this workshop has given artisans the tools they need to succeed in today’s market. It not only helps preserve Kashmir’s rich cultural heritage but also ensures that Sozni craft remains economically sustainable for future generations.